Jonah is a Product Designer that strives to understand how brands, systems and people interact–and use that knowledge to create experiences that are not only intuitive, but delightful.

Home Chef

Led the Product Design Discipline. Responsible for the overall strategy, design, feature development and adoption throughout the complete end-to-end product experience. Working closely with cross functional stakeholders daily and overseeing numerous consumer-focused initiatives across the organization. All while still rolling up my sleeves and getting work done. 

Key takeaways of my role: 

  • Direct the vision of the web, mobile app and unboxing experiences. 
  • Help shape the internal design culture at Home Chef.
  • Led the execution, from design to implementation, of a complete rebrand of Home Chef end of 2016/start of 2017.
  • Established the user-centered design discipline at Home Chef and helped grow it from two people (including myself) to a Team of 5.
  • Design Lead of the complete digital user experience for prospects and customers at Home Chef.
  • Implemented feature design process used to this day for feature development.
  • Promoted from UX Lead to head up the complete end-to-end experience of our product (from digital to delivery).
  • Created design research internally.
  • Remain a constant advocate for Customers by creating a true design research discipline to Home Chef and continuously growing the product design discipline at Home Chef.
  • Continuous mentoring and growth of young Designers.
  • Helping plan sprints with consumer-facing Product Managers on a weekly basis ranging from large cross-disciplinary features to consumer-facing experiments.
  • Facilitate Kanban style weekly design sprints to be forward thinking about product features.